Content to Cash
playbook
SAY GOODBYE TO HOURS SPENT ON A SINGLE POST, AND HELLO TO AN INSTAGRAM CONTENT STRATEGY THAT SEAMLESSLY ATTRACTS HIGH TICKET CLIENTS AND CASH.
Grab the entire Instagram content marketing playbook to sell high-ticket online courses and coaching programs for Just $797 $297!
As seen in
Imagine this...
✍️ You know *exactly* what to post that leads to soulmate clients reaching out to work with you...waiting for inspiration to strike is now a thing of the past.
💪You're so confident in yourself as a creator because you've got the rock solid mindset, habits and processes that make content creation one of your favorite parts of your day...Perfectionism? Not here.
👀 And since you know what to post and you *enjoy* creating... consistent posting is now easier than eating lunch.
Oh...and you're getting triple the results that actually matter: 3X the number of sign-ups to your freebies, 3X the number of clients paying to work with you, 3X the cash...the results you're getting are too good!
Your business besties are now looking at YOU for content help. 👏
➡️ That's what you can expect from the Content to Cash Playbook: it's going to take your coaching genius and translate it into Instagram content that inspires people to SAY YES AND PAY YOU!
You're going to stop hearing "you're so inspiring" and start hearing 'TAKE MY MONEY. I can't WAIT to work with you!"
GET READY FOR MESSAGES LIKE THESE 👇
THIS IS FOR THE COACH WHO IS READY TO:
✔️ create client-magnetizing posts that get people reaching out to YOU
✔️ know exactly what to post that inspires soulmate clients to actually sign up for your stuff
✔️ use each type of content (reels, carousels, posts, stories, lives) to intentionally move a stranger to buyer
✔️ access a proven messaging formula that will have your audience drooling for more
✔️ time-saving hacks so you can post and then go live your life while your content does the selling for you
THE CONTENT TO CASH PLAYBOOK IS FOR YOU.
You don't need thousands of
followers
influencer status, or constant social media presence. What you need is a content strategy that works for high-ticket sales, magnetic messaging, a focus on soulmate client leads, and the mindset of a 6- and 7-figure content creator.
When I first started my business, I signed ZERO clients from Instagram. Even though I had been the Head of Brand + Content for a multi-million dollar travel company, I actually didn't know how to directly sign high-ticket ($3-$5K+) clients from Instagram. (And don't tell anyone, but I actually really didn't even LIKE the platform back then...)
After three years of using other strategies to sign clients, when I pivoted to business coaching, I KNEW I needed to figure out how to turn Instagram content to clients. I went all-in on learning how to use Instagram to sell my high-ticket coaching programs.
That year, I booked $250K in my first year of business coaching.
Now? 100% of my clients find me through Instagram.
Let's play a game
Who would you rather buy from?
→A. “Sign up to work with me so you can heal your wounds and live your best life”
→B. “I’m going to help you find your purpose and craft your dream career so you can finally be christmas-morning excited to wake up… every morning.”
→A. “Sign up to work with me and I’ll help you manifest your dreams.”
→B. “I’m going to help you embrace your feminine energy and fall so in love with dating so you can finally find your ‘holy sh*t I can’t believe he’s mine’ life partner (and actually enjoy the process on the way to finding him!)”
→A. “Sign up to work with me and I’ll help you heal your anxiety.”
→B. “I’m going to help you master emotional regulation so you can ditch your anxiety meds once and for all and find so much inner peace and joy your friends say, ‘I’ll have a dose of whatever she’s having thank youuuu!’”
→A. “Sign up to work with me on mindset and energetics so you can life an amazing life!”
→B. “I’m going to help you remove energetic blocks, connect to your intuition & build red carpet confidence so bold that you triple your income, drop the hustle & cut your workday in half.”
You see the difference, but how do you actually go from A (boring, bland messaging that gets ignored) to B (specific, “I WANT THAT” messaging)?
1. Study your client
Knowing what’s going on inside your dreamy soulmate clients’ mind is key to writing messaging that will actually inspire them to take out their wallets and work with you.
2. Master your messaging
Direct response copy and messaging best practices aren’t hard — but they’re a skill that needs to be learned and practiced!
This is just one of the many tools, skills and strategies you’re going to learn in my brand new playbook CONTENT TO CASH.
Take a Peak Inside
AND IT'S NOT JUST ME...
Brandi sold out her first long-term 1:1 program with 5 spots from just ONE Instagram post and less than 500 followers
Emiscah sold her first high ticket coaching clients & made her first $11K with less than 300 followers
Rebecca had her first-ever $40K launch with less than 1,000 followers
Nora had her first $25K launch and hit 6-figs in 6 months with less than 2,000 follower
Ola sold out her 1:1 and her group coaching TWICE with less than 1,500 followers
…and the list goes on.
What's Inside
The Playbook
WEEK 1: MINDSET MASTERY
Cultivate a rock solid mindset to help you navigate fear & resistance and build red carpet creator confidence for consistency, authenticity, and visibility for a 6- or 7-figure business.
WEEK 2: SOULFUL STRATEGY
Utilize each content type (reels, carousels, stories, lives) to strategically move strangers to buyers (MOST people completely miss this!) and implement the Turn 1 into 5 Repurposing Guide to help you reuse the quality content you're already creating!
WEEK 3: CONTENT CONVERTS
Transform followers into buyers with the 6-key types of sales content that builds know-like-trust and positions you as an authority preparing your high ticket clients to purchase, helping you immediately cut through the noice and stand out.
WEEK 4: POWERFUL PROCESSES
Time-saving techniques including a weekly content calendar, magnetic messaging and direct response copywriting formulas that will help you maximize results so you can create stellar, effective posts in less than 10 minutes a day.
Plus Bonuses
→ 10-Minute Reels
→ 10-Minute Carousels
→ 10- Minute Captions
→ The Stop Overthinking Guide
→ IG Bio Booster
→ 100 Hooks that Sell for You
→ Turn 1 into 5 Repurposing Guide
→ Nail Your Niche Workbooks
It's your turn
NORMALLY $797
GRAB YOUR CONTENT TO CASH PLAYBOOK NOW FOR $297!
The Content to Cash Playbook is not just a guide; it's your companion on the road to becoming the content creator you were meant to be.
NORMALLY $497
UNLOCK AN INSTAGRAM AUDIT
Interested in the playbook AND want a personalized 1:1 Instagram loom audit from Emily loaded with personalized feedback and recommendations to triple the results you're getting from Instagram, all for just an extra $97. (This is a limited time offer with limited spots!)
Free Training
MAKING CONTENT EASY
This is for the online coach who is doneeeeee wasting time wondering what to post and is sooo ready to learn a proven system for content that ACTUALLY leads to clients and cash. I’m not going to lie to you: organic Instagram content is not the ONLY marketing strategy that works.
But it is the BEST one if you want:
- Freeeeee
- To make quick sales
- Flexibility to sell different offers.
It’s the ONLY strategy I used to make MULTIPLE 6-FIGS in my *first* year as a business coach. And it’s the strategy that’s led my clients to making 6-figs with less than 2,000 followers.
Watch this training for:
- How I went from signing ZERO clients from organic IG for 3 years to signing 100% (aka hundreds of thousands of dollars of client work)
- The biggest mistakes most coaches make with their content that makes it sooooo much hard to create AND limits their results
- My 4-step process to MAKING CONTENT EASY that actually leads to clients and cash
MEET EMILY
Emily Eliza Moyer believes deeply in the power of coaching to change lives – which is why she's so obsessed with helping coaches learn the business skills they need to reach more people and have the impact they're meant to have on the world.
Emily is a master coach and has been coaching for 13 years. Her career started as a Teach for America teacher back in 2010. After just her first year teaching, she began coaching and mentoring other first-year teachers.
She later went on to become the head of a 30-person sales team for a venture-backed travel start-up called Remote Year, building & coaching her team the entire way. As the leader of the growth team, the company's revenue 10X'd from 2 million to 20 million.
Emily doesn't just know coaching and sales for herself. Because of her years of experience as a teacher and sales leader, she actually knows how to teach it to others so that they get even better results than her own.
She now focuses on helping extraordinary coach-entrepreneurs master sales skills so that they can make a (wildly good) living doing what they love, focusing on what they do best: changing lives through the power of coaching.
Frequently Asked Qestions
How long do I have access to this playbook?
Once purchased, you will have lifetime access.
Do you offer refunds?
There are no refunds.
Where can I get questions answered?
You are welcome to upgrade into Launch Your Legacy, our 6-Month Business School for coaches, healers & service-based entrepreneurs, for live coaching.
Is there a live component?
No, you can go at your own pace!
How long will it take to see results?
The program is designed for you to get implementing immediately and learn the entire strategy in less than 30 days. Some clients see results immediately!
What format is the Content to Cash Playbook?
Everything is hosted in a membership portal that you will immediately get access to when you sign up! You can binge it all at once or go week-by-week and finish it in less than 30 days!. This isn't a simple PDF guide. It's an actual course!
What types of products will this help me sell?
This is specifically designed to help you create content that will help you sell high ticket online courses or coaching programs but can absolutely be used for ANY type of digital product!